Silver Cross Wins State Healthcare Marketing Awards

The Illinois Society for Healthcare Marketing and Public Relations (ISHMPR) honored marketing, public relations and communications professionals from across the state at its 2013 Annual Conference and Pinnacle Awards Presentation Oct. 23 to 25 at The Abbey Resort in Fontana, WI.  The conference was held in conjunction with the Wisconsin Healthcare Society for Marketing and Public Relations. Silver Cross Hospital received 11 Pinnacle Awards.

Excellence in Healthcare Marketing/PR

Each year ISHMPR sponsors the Pinnacle Awards to recognize excellence and achievement in healthcare marketing and public relations. This year’s program included 104 entries in 24 project categories submitted by nearly 28 hospitals and healthcare systems from across the state. Entries were judged on their own merit in accordance with established criteria for project planning, implementation and overall results.

The Silver Cross Marketing Team and Community Relations which is led by Ruth Colby, Senior Vice President of Business Development/Chief Strategy Officer, includes Tracy Simons, Director of Marketing and Community Relations (New Lenox resident); Karen Helman, Manager of Marketing and Community Relations (Orland Park resident); Carol Banas-Hicks, Community Programs and Senior Advantage Coordinator (Elwood resident); Suzanne Bies (Homer Glen resident); Ben Hernandez, E-Marketing Coordinator (Orland Park resident); and Leslie Newbon (Crest Hill resident), Community Outreach Coordinator. The team received a total of 11 awards.

·         Advertising Campaign: 

o   Facing Hysterectomy—Single-Incision Robotic Surgery

o   Weight Loss Surgery Online Advertising Campaign

·         Employee Communications

o   SKY Project (New Core Computer System)

·         Patient Literature:  Stroke Awareness Kit

·         Integrated Marketing Campaign:

o   Complimentary Mammograms. Digital Massages

o   Silver Cross Sleep Disorders Center

o   Stroke:  Every Second Counts

o   Primary Care Professionals

·         Special Events: Know Your Stats:  Men’s Prostate Health Awareness

·         Website:  Silver Cross Mobile Website

·         Writing:  Bass Fisherman Able to Compete After Weight Loss Surgery

About ISHMPR
As an affiliate of the Illinois Hospital Association (IHA), the Illinois Society of Healthcare Marketing and Public Relations (ISHMPR) is a group of healthcare marketing and communications professionals dedicated to offering networking, recognition and educational opportunities for professionals in the fields of healthcare public and community relations, marketing and affiliated services. Founded in 1973, the Society is made up of professional healthcare communicators from a variety of disciplines. Membership is open to all healthcare marketing professionals across the state. For more information, visit www.ishmpr.org.

About Silver Cross Hospital
Silver Cross Hospital is a not-for-profit health care provider serving Will County and southwest suburban communities since 1895. Silver Cross has been recognized as a Thomson Reuters 100 Top Hospitals National Award winner for seven consecutive years; one of America’s Most Customer Friendly Hospitals by the American Alliance of Healthcare Providers.  With over 3,000 employees, physicians and volunteers, Silver Cross operates a 289-bed acute care hospital and 10 satellite facilities providing outpatient services and physician offices and recently opened a state-of-the-art replacement hospital on February 26, 2012 at I-355 and Route 6 in New Lenox. To learn more about Silver Cross Hospital or a referral to a physician on staff, visit www.silvercross.org or call 1-888-660-HEAL (4325).